Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be.
The brand is the set of expectations that stakeholders associate with our university and our services. At the core of every brand is a pledge to those you serve a promise to consistently do or offer something in a way they come to expect. What our constituents come to expect of us is built upon the foundation of what we expect of ourselves. And we expect and achieve excellence, every day.